Benecol® can use health claims authorized in EU and the US
The purpose of the nutrition and health claim legislation in the European Union and the United States is to help the consumer to make healthy and well-informed dietary choices and to protect them from false and misleading claims on foods. Health claim means any claim that states or implies there is a relationship between a food or one of its constituents and health.
Benecol® products are amongst the very few foods that can use the health claim on disease risk reduction in the EU as well as in the US. To obtain the right to use an authorized health claim in consumer communication require a strong clinical evidence on the cholesterol-lowering effect in the target group.